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PMR articles available in PDF format contain expert market analyses, forecasts and commentaries on Polish market in construction, retail, IT & telecom, pharma & healthcare sectors.



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Non-pharmacy market of OTC products in Poland in 2011-2013  September 2011

en pl According to our estimates, in 2009 the non-pharmacy market of OTC products (comprising medicines and dietary supplements) rose by around 11% year on year and exceeded PLN 1bn (€231m) for the first time on record. The year 2010 was a period of

IT market in Poland to see double-digit growth in 2011  August 2011

en pl After the crisis, the IT market in Poland recorded a significant rebound last year. Gradually increasing IT demand and a bigger volume of orders from the business sector allow forecasting the market growth at more than 10% this year. In 2010, the Polish

Polish road construction market to grow nearly 25% in 2011  July 2011

en pl Activity in road construction will peak in 2011 and 2012. Driven by substantial capital expenditure by the Polish General Directorate for National Roads and Motorways (GDDKiA), the value of roadwork will exceed PLN 30bn (€7.5bn) already in 2011.

Polish consumers on clothing and footwear shopping – the results of the newest consumer survey by PMR Research  July 2011

en pl Preferences and habits of Polish consumers on the clothing and footwear market are foremost the offspring of gender and, to a lesser extent, of age and income, according to a consumer survey conducted by PMR Research for the report “Clothing and

Warsaw and Prague lose ground against other CE capitals in terms of shopping centre development  July 2011

en Warsaw boasts the most substantial amount of shopping centre GLA of all of the Central European capitals under consideration, but Bratislava leads the field in terms of GLA per 1,000 people. Furthermore, over the next few years the stagnation observed

Cosmetic chains generate about 80% of segment sales in Poland  July 2011

en pl The aggressive expansion of Rossman and other cosmetic chains coupled with the development of supermarket and discount chains throughout the country has led to the waning of traditional stores that are unable to compete with such strong players. In order

Popularity of modern retail formats on the rise in Central and Eastern Europe  July 2011

en Modern retail formats remain popular in Central and Eastern Europe (CEE) despite the economic crisis. 68% of shoppers in the monitored region claim that hypermarkets, supermarkets and discounters are the places at which they spend the most substantial
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.