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Pharmaceutical distribution in Central Europe in 2011: liberalisation of non-pharmacy and online sales - May 2011

Pharmaceutical distribution has been liberalised further in Central Europe in 2011, with Bulgaria making the online sale of medicines legal in March. Non-pharmacy sale of OTC medicines may be still allowed in 2011 in Slovakia, which quite recently, i.e. in December 2009, liberalised online sale of pharmaceuticals. Conversely, Hungary and Romania have introduced more restrictive rules on the opening of new pharmacies, according to our latest report entitled “Distribution on the pharmaceutical market in Central Europe 2011. Comparative analysis of Poland, Hungary, Romania, the Czech Republic, Slovakia and Bulgaria”.

In March 2011 an amendment to the Consumer Protection Law came into force which finally resolved the matter of online sales in Bulgaria. This changed article 51, and, specifically, the edict which had previously stated that “The distance sale of medicines is forbidden”. It now states, instead: “The distance sale of Rx medicines is forbidden”.

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The report maps the layout of four main sectors: pharmacy distribution, wholesale distribution, online sales and non-pharmacy sales, for each country. Size, volume, value and concentration are examined and comparatively analyzed, and information on influential trends, legalities and top companies is provided. Targeted to meet the needs of pharmaceutical distribution professionals, marketers, and researchers, this publication contains all the essential data and analysis needed for informed business operations and accurate planning.
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