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The OTC market in Central and Eastern Europe will be worth more than €12 bn in 2012 - October 2010

The economic downturn has affected the OTC market in Central and Eastern Europe, which grow by only 1% year on year in euro terms in 2009. Between 2010 and 2012 the growth rate will be higher, and the market will grow at CAGR of around 10% to €12bn in 2012, according to our latest report entitled “OTC market in Central and Eastern Europe 2010. Comparative analysis and development forecasts for 2010-2012”.

The effects of the global financial crisis have been seen in all CEE countries. This led to negative GDP growth in all of the countries analysed countries in 2009 (with Poland being the only exception), along with a rise in unemployment, stagnation or a reduction in wage levels and the depreciation of local currencies. The countries most affected by the crisis in the CEE region are the Baltic States (Estonia, Lithuania and Latvia) and, among the countries analysed – Russia and Ukraine. Poland’s economy has been less severely affected.

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The report analyses in detail the OTC drugs and dietary supplements market in eight countries in the region: Russia, Poland, Ukraine, Romania, the Czech Republic, Hungary, Bulgaria and Slovakia. It focuses on market value, major players, distribution channels and development forecasts.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.