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Marki własne w Polsce – wybrane wyniki badania - grudzień 2009

Obecnie postrzeganie marek własnych zmienia się, a ich pierwotny wizerunek – produktów z najniższej półki – stopniowo traci na aktualności. Kupowanie marek własnych nie jest już tylko traktowane jako sposób na oszczędne zakupy (66% odpowiedzi), ale także na zakupy sprytne, mądre (56%). Ponad dwie piąte ankietowanych deklaruje, że kupuje produkty detalistów częściej niż rok temu, a 27%, że marki własne stanowią znaczną część ich zakupów.

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Najnowszy raport PMR opisuje rynek prywatnych marek detalistów spożywczych w Polsce i przedstawia wartość rynku w latach 2006-2011, jego podział na poszczególne kanały dystrybucji oraz udział marek własnych w wybranych kategoriach produktowych. 3. edycja tego raportu analizuje obecną sytuację na rynku, wraz z trendami i czynnikami mającymi wpływ na jego rozwój.
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