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Rising prices behind grocery retail market growth in 2011 - December 2011

We estimate that in 2011 the grocery retail market in Poland was worth close to PLN 250bn, nearly PLN 9bn more than in 2010. The increase has been foremost generated by discount store and supermarket segments, and driven by rising prices – according to PMR’s most recent report, “Grocery retail in Poland 2011. Market analysis and development forecasts for 2012-2014”.

Following moderate market growth in 2010, which based on our estimates fell short of 3%, the current year saw a small improvement. However, the 3.7% growth of grocery retail market was powered by prices significantly higher than a year earlier. Polish consumers held grocery shopping in reign and were very rational about how they spent their food budgets. They bought more at discount stores and more private label products. Still, what is important,Poles’ purchases are not just dictated by price but foremost by quality, as proved by the findings of research conducted this year by PMR Research.

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Grocery Retail in Poland 2011 describes the condition of the whole market for the ninth year running. It includes development forecasts for 2012-2014 prepared by PMR?s analyst team. The report presents a comprehensive image of the retail market in Poland in the context of the country?s economy. It covers a number of issues ? from retail sales and trade infrastructure in Poland, to value of the grocery market and its segments, to the overview of individual distribution channels and key players. The report contains detailed profiles of over 50 leading firms and chains operating on the Polish retail grocery market. It also presents the crucial factors impacting trade in Poland ? general economic events, legal regulations, changes in shopping habits and behaviour of Polish consumers (including findings of own survey) as well as current trends shaping retail trade and determining its development.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.