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Hilton to introduce new hotel brand in Poland


2011-03-01



Hilton Worldwide, the leading global hospitality group, has signed a franchise agreement with property developer PBG Dom to build a hotel under its Hampton by Hilton brand in Swinoujscie (Zachodniopomorskie voivodship). The hotel will be located in the town centre and will have 104 rooms.

Hampton by Hilton is an economy hotel with an upper mid-scale finish, targeted at value conscious business travellers and family leisure travellers.

At present Hilton has three hotels in Poland (Warsaw, Gdansk and Krakow), and plans to open five new ones over the next three years. The news about the Swinoujscie deal is all the more significant in that the company’s expansion plans so far focused on three other brands: Hilton, Doubletree by Hilton, and Hilton Garden Inns.



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