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Shell, Statoil to add 30 new filling stations a year


Two global energy companies announced plans for (continued) rapid expansion of their petrol station networks in Poland in the years ahead. Both are pinning particular hopes on the construction of rest and service areas along the country’s expanding motorway system.

Thus, Shell aims to add 20-30 new stations a year, focusing primarily on directly owned outlets and less on franchise stations. In 2011 the company expects to launch 20 new stations, at an estimated cost of PLN 60-80m (approx. €15.3-20.4m). The objective is to capture 15-20% of the market (up from 10% at the moment) and displace BP as the number two player by station network, only behind PKN Orlen. Since 2007 Shell has added over 80 outlets, taking the total to 379, but its market share edged up by just 0.5 p.p. during this period.

Meanwhile, Statoil, which in 2010 opened 17 new stations in Poland, plans to accelerate the station opening programme during the next three years, with at least 30 new outlets to be added each year over 2011-2013. It will also participate in tenders for motorway service areas, of which it has none at the moment (Shell has 6). In December the Norwegian firm signed a preliminary agreement to acquire the Polish network of St1 of Finland, including 16 automatic stations and 10 land plots. At present Statoil has 308 stations and estimates its market share at 5%.

BP, largest foreign operator, plans to open 40 new stations this year to take the tally to 440.

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