Inteligo Bank will become MVNO
2008-05-05
Inteligo Bank will create a
mobile virtual network in co-operation with mobile network operator
PTC this year.
Inteligo Financial Services (IFS), technological arm of the PKO BP group, intends to win 200,000 users within three years in exchange for a dozen-or-so-million-PLN-expenditure. The offer will be directed at the 2.5m electronic banking customer group. IFS assumes it will be able to convince 10% of existing customers to join its new mobile brand.
The IFS president believes such a number of users to be profitable and denies that this project is merely an Inteligo Bank loyalty scheme, and states it is meant to yield profit. PTC will gain 1,000 Inteligo points of sale and hopes to refocus on the existing Inteligo customers. PTC wants the project to be something more than just a wholesale agreement and wishes to cultivate this potential customer group much better with the partner than without it.
A combination of banking and mobile telephony is already being used by mBank with moderate results (half of the 2007 sales plan has been realised and only 56% of SIM cards actually sent are in active use).
A
MVNO launch is also being considered by Spoldzielcze Kasy Oszczednosciowo-Kredytowe (SKOK).
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