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LSSE is Europe’s no. 1 special economic zone for digital marketing


2012-12-21



The Lodz Special Economic Zone (LSSE) ranks fourth in the world and top among special economic zones in Europe in terms of successful digital marketing strategy, according to a ranking list compiled by the fDi Magazine, part of the Financial Times Group.

In its Digital Marketing Awards 2012 report, which is based on an analysis of how various types of investment promotion agencies across the world develop their online presence to market the locations they represent, the magazine has the LSSE behind just three special economic zones in the world for best online strategies to attract investment: Ras Al Khaimah Free Trade Zone (United Arab Emirates), Daegu Gyeongbuk Free Economic Zone (South Korea), and the Ohio Aerospace Hub. The Klaipeda Special Economic Zone (Lithuania) complements the top five.

The magazine’s judges were impressed by the LSSE’s revamped website that saw a 30% surge in user traffic this year, including its interactive map of sites within the zone and its commercial property service that lists investments sites in Lodzkie that are not part of the LSSE; the zone’s effective use of social media, video campaigns and 3D touchscreen information terminals; or its newsletter that reaches several hundred users.



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