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Prudential to invest PLN 150m in Poland


Prudential, the global financial group, will invest PLN 150m (approx. €37m) in Poland over the next three years under a plan to become one of the leading life insurance companies on the Polish market, Abhishek Bhatia, CEO of Prudential Poland, said. The company will employ 70 staff, open offices in six of the country’s biggest cities and recruit a network of 1,000 agents. It has already assembled a team of senior managers and expects to begin sales in Poland in a matter of months.

Prudential sees Poland as a highly attractive market due to a combination of low insurance penetration, a large population and strong economic indicators.

The group, which 10 years ago exited Western Europe, in August 2012 announced plans to resume foreign expansion, and identified Poland, a country where it had been present until the second world war, as a prime target.

At present Prudential’s core markets are the UK, the US and east Asia.

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