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MyTaxi expands to Poland


2012-09-04



MyTaxi, the pioneer and leader in smartphone-based taxi booking services, is entering the Polish market. The German firm, whose backers include Deutsche Telekom and Daimler, has appointed two former Roland Berger Poland executives to head its Polish unit, which is being inaugurated simultaneously with MyTaxi’s expansion to the United States, Puls Biznesu reported. The company is targeting Warsaw, where it expects to sign up 1,000 taxi drivers by the end of the year (i.e. about 10% of the total), and seven other big cities. Its entry will be backed up by a large advertising campaign, due to be launched in two weeks’ time.

MyTaxi accounts for 80% of the European market for smartphone-based taxi booking services. The Polish market is a nascent one. In March a local start-up iTaxi started operations in Warsaw.



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