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Samsung launches premium fridge production in Wronki


Samsung Electronics has inaugurated mass production of side-by-side refrigerators for the European market at its plant in Wronki (Wielkopolskie voivodship), as part of a PLN 282.4m (approx. €66.2m) capital investment programme to be implemented over 2012-2013 with the support of government and EU grants and expected to create a total of 250 new jobs.

Initially the new line will put out 100,000 fridges a year, but the figure will double in the coming years, said Dugkun Suh, CEO of Samsung Electronics Manufacturing Poland. The Polish market for side-by-side fridges, of which Samsung controls about 50-60%, amounted to an estimated 25,000-30,000 units in 2011, and while it is forecast to grow, much of the output will be exported to other markets in Europe. By locating production in Wronki, the group expects to cut the time-to-market of its side-by-side fridges to two weeks from eight weeks previously.

At present Samsung’s Polish operations, which apart from the manufacturing complex in Wronki also include R&D centres in Warsaw and Poznan, employ 3,500 people.

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