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Hilton signs partner for a Hampton by Hilton hotel in Bydgoszcz


2011-10-03



Hilton Worldwide, the leading global hospitality group, has signed a franchise agreement with property developer Stara Farbiarnia to build a new Hampton by Hilton hotel in Poland, in Bydgoszcz. The project is worth over PLN 40m (approx. €9m), of which at least PLN 5.3m (€1.2m) will come from EU funds. The 130-room hotel is expected to be completed by mid-2013, and possibly in Q1 2013.

Earlier this year Hilton announced similar agreements for three Hampton by Hiltons in Poland, in Warsaw, Gdansk, and Swinoujscie (Zachodniopomorskie voivodship).

Hampton by Hilton is an economy hotel with an upper mid-scale finish, targeted at value conscious business travellers and family leisure travellers. The group is also introducing other brands in Poland – which it perceives as a strategic market – notably Hilton, Doubletree by Hilton, and Hilton Garden Inn. At present it has a Hilton Hotel and Convention Centre in Warsaw, another Hilton Hotel in Gdansk, and a Hilton Garden Inn in Krakow.



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