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World’s no. 1 toy retailer to open first stores in Poland


2011-04-07



Toys ”R” Us, the leading global toy and juvenile products retailer, is entering Poland, Puls Bisnesu has learnt. The group is in the process of recruiting key staff for its Polish operation and selecting suitable locations for its stores, with first two outlet openings expected to take place later this year. Toys “R” Us is reportedly targeting shopping malls and spaces with an area of 1,500-2,500 m2. The US group declined to reveal the details of its expansion plan in Poland; they are to be made public in the summer.

The entry of Toys ”R” Us might trigger a major shake-up of the PLN 2bn (approx. €0.5bn) Polish toy retailing market, currently dominated by Smyk with 68 stores.

Toys ”R” Us has 1,560 stores in 33 countries.



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