PMR Online access    |   tel. +48 12 340 51 00    |   E-mail:


World’s no. 1 toy retailer to open first stores in Poland


Toys ”R” Us, the leading global toy and juvenile products retailer, is entering Poland, Puls Bisnesu has learnt. The group is in the process of recruiting key staff for its Polish operation and selecting suitable locations for its stores, with first two outlet openings expected to take place later this year. Toys “R” Us is reportedly targeting shopping malls and spaces with an area of 1,500-2,500 m2. The US group declined to reveal the details of its expansion plan in Poland; they are to be made public in the summer.

The entry of Toys ”R” Us might trigger a major shake-up of the PLN 2bn (approx. €0.5bn) Polish toy retailing market, currently dominated by Smyk with 68 stores.

Toys ”R” Us has 1,560 stores in 33 countries.

Browse and search in our archive »

subscribe to PMR RSS NEWS channelsSubscribe to PMR RSS NEWS channels »

Free monthly e-letter containing latest news, analyses and business information on economic situation in Poland, Russia, Bulgaria, Czech Republic, Hungary, Romania, Slovakia, Ukraine, Kazakhstan.
Relevant news

Useful links         Privacy Policy
Copyright © 2018 PMR. All rights reserved.

PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.