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Poland ranked 2nd most attractive retail location for 2011 in EMEA


Poland's second place in the ranking of the most attractive retail locations for 2011 in EMEA is not a surprise. The country has a big domestic market; furthermore, its economy was the only one in the EU to avoid a recession, and is now one of the fastest-growing in the region, mainly thanks to a recovery of consumer demand. Poland's economic prospects are further enhanced by its role as co-host of the upcoming Euro 2012 football championships, which should provide an added stimulus to GDP growth. On the other hand, the difficult situation of the country's public finances and the need for fiscal consolidation in the coming years are something of a burden for its economy, likely to have a dampening effect on short-term growth and consumption levels. The strong showing by the Czech Republic, which has a much smaller domestic market, is also in large part thanks to the relatively robust performance of its economy. After contracting in 2009, it fairly quickly returned to a solid growth path, and the relatively good condition of the country’s public finances increases the chances that the positive tendencies will continue in the years ahead. By contrast, the Romanian economy has fared much worse during the crisis and is now one of just a few EU economies to remain in recession. With growth prospects for the coming years highly uncertain, Romania has suffered a sharper fall in the percentage of retailers targeting it for expansion next year than any other country covered by the ranking.

Paweł Sionko
Construction Market Analyst, PMR

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